Innovation and technology
Investment in innovation and connection with the entire ecosystem in search of disruptive solutions that enable products to adapt to new scenarios, market trends, and changes in business models.

Data privacy and security
Secure management of the collection, retention, and use of sensitive and confidential data, ensuring cybersecurity and privacy in the use of information in accordance with personal data protection legislation.

Product safety and excellence
Management and investments to ensure the safety and high quality of products and services for the automotive market, ensuring efficiency and focusing on end-user safety. This includes managing socio-environmental impacts resulting from product use. Additionally, investments are made to mitigate potential reputational and regulatory risks arising from improper product commercialization practices.

Ethics, integrity, and compliance
Accounting transparency, compliance with standards, laws, and anti-corruption practices, promotion of the Code of Ethical Conduct across organizational processes, well-structured and regulated governance bodies, and the fight against anti-competitive practices and bribery.

Product lifecycle management
Assessment of impacts throughout the product lifecycle, aiming to map and reduce its ecological footprint, drive changes in the use of raw materials, and promote design innovation to improve performance and socio-environmental impact.

Climate change and air quality
Management of greenhouse gas (GHG) emissions, considering emissions from processes such as the burning of fossil fuels (oil, coal, and natural gas) for energy generation used in the operation of owned vehicles and facilities, as well as the management of air pollutant emissions, considering the impact of emissions from machinery and vehicle fleets.

Attraction, development, and retention of employees
People and culture management mechanisms to foster engagement, implementing training, development, and recognition strategies, aiming to reduce turnover and enhance company performance as an employer brand.

Respect for human rights and labor relations
Ensuring internal processes that prevent and address cases of violations of human rights and labor rights in operations and across the supply chain. Promotion of and respect for diversity, equity, and inclusion within the company.

Employee health, well-being, and safety
Ensuring employee well-being and health through the management of the organizational environment, with a focus on the mental and physical health of employees and their families.